Senior Web Analytics Specialist

Relevance is a Google-multi awarded, fast growing Digital Agency that provides cutting edge online marketing services.

Great Place To Work®

Great Place To Work Hellas® certified Relevance in 2020 as a Great Place To Work®. This special recognition is a meaningful achievement and encourages us to enhance our efforts to create an open, inclusive, and creative high trust working environment where everyone feels as an integral part of our team and can evolve personally and professionally. We are grateful to our people for believing in our mission and doing their best to make Relevance a great place to work.

Selected Clients

AVIS, BEAT, Jumbo, Kaizen Gaming, Zakcret, Mothercare, Porsche, NAK Shoes, Hondos Center, Public, Brown Hotels, Celestino, Agnotis, Prince Oliver, YAMAHA, Zeus & Dione, UNICEF Greece, Benaki Museum.

Awards

Google Ads Impact Awards 2025: Data Innovation Award
Peak Awards 2025: Grand Winner | Best Performance Per Industry (13 Awards)

Google Premier Partner Awards 2021: Diversity, Equity, and Inclusion Award Winner

Peak Awards 2020: Performance Agency of The Year (41 Awards)

Google Premier Partner Awards 2019: Video Excellence Award Winner

E-volution Awards 2019: 14 Awards

Peak Awards 2019: Performance Agency of The Year (30 Awards)

Google Premier Partner Awards 2018: Display Innovation Award Winner

Google Premier Partner Awards 2018: Video Innovation Award Winner

Google Export Guru Award 2018

Peak Awards 2018: 15 Awards

Google Export Guru Award 2017

Stelios HajiIoannou Young Entrepreneurship Award 2017

Google “Ready to Rock” Award 2016

Our Principles

At Relevance, we focus on six core principles through which we cultivate our culture, promote excellence and evolve: Diversity - Knowledge - Innovation - Execution - Humility - Ownership.

Our company's core purpose is to provide an environment for employees, clients and ourselves to flourish and throughout our eleven-year long lifetime we have heavily invested time & resources in building and maintaining a strategy, structure and methodology with one goal in mind; Growth. We have also managed to create an inspiring working environment in which our people can perform and develop by guiding and being guided.

We Hire for Attitude and train for Skill

We see every new recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) supporting an open space culture to nurture knowledge sharing.

As a Senior Web Analytics Specialist you will: 

• Own end-to-end project management and execution, ensuring tracking projects are delivered from initial discovery through to final validation and reporting

• Lead data design and collection strategy by translating high-level business requirements into robust technical measurement frameworks

• Implement site and mobile tracking solutions for data collection and implement measurement tags using Tag Management Systems (especially Google Tech Stack -Tag Manager, Analytics)

• Provide high-level client management and support, acting as a strategic consultant to help stakeholders understand and trust their data

• Be responsible for setting up web analytics platforms and other related measurement tools

• Partner with in-house and external teams to test and optimize new and existing tracking implementations

• Be involved in the brief, specifications and strategy process of a data collection project and produce the technical instructions for the developers’ implementations

• Serve as a technical contact for the measurement implementation requests and manage the processes and the teams involved in the projects

• Be responsible for deploying, monitoring and extending new and current collection projects via tag management platforms

• Maintain (test, validate and troubleshoot issues) the tagging and collection implementations

• Analyze online user behavior and customer journeys to deliver actionable insights

• Implement GDPR privacy solutions and perform compliance audits to ensure all data collection methods adhere to evolving privacy regulations and consent management standards

What you will bring:

• At least 3 years of hands-on experience with tag management systems in web and mobile app environments

• Deep knowledge of Web Analytics platforms and web measurement tools, especially Google Tech Stack (Tag Manager, Analytics)

• Expertise in data design and collection strategy, with a proven track record of architecting tracking solutions from the ground up

• Proven experience in end-to-end project management, with the ability to navigate complex technical roadmaps and meet deadlines

• Deep knowledge of GDPR privacy solutions, consent mode, and compliance auditing within the digital tracking ecosystem

• Ability to read and edit JavaScript code and HTML, CSS

• Exceptional client management skills, with the ability to translate technical jargon into clear business value for non-technical stakeholders

• Strong understanding of Internet and Browser Technologies and Web APIs technologies (i.e., DOM API)

• Ability to read and understand data reports, metrics, dimensions and interpret them to extract actionable insights and conclusions

• Extended comprehension of the digital marketing landscape and the impact of measurement technologies on websites and online advertisement

• Team player mindset with the ability to adapt in agile ways of working
  

Benefits

• Competitive salary

• Hybrid working model

• Private Medical and Life Insurance

• Inspiring and challenging projects

• Growth opportunities

• Extensive education

• Central offices

• Bonus opportunities